Congrats, caffeine addicts. You could soon purchase your Starbucks with your smart phone, thanks to the Starbucks Card Mobile App. It’s like having your Starbucks Reward card without the plastic.
Starbucks in the middle of the trial run for mobile payments, paying for coffee on your smart phone, at 300 participating locations in NYC and Long Island. That would make sense because you literally find a Starbucks on every corner in NYC and Long Island.
Absolute technological brilliance if you ask me…paying for a product without paper or plastic, but technology.
“In addition to the payment capability, customers can also keep track of their My Starbucks Rewards status and reload their card while they are on the way to Starbucks or in line,” said Brady Brewer, vice president-Starbucks Card and Loyalty. “Expanding our mobile footprint gives our customers a new way to connect with Starbucks on the go and transforms the way customers experience their Starbucks Card through the mobile app.”
This week in IT, we studied the case of Frito-Lay and how executives made changes in company-wide infrastructure. One key reason executives made this change is because they realized the correlation between quick decision making and the need for information. Starbucks executives obviously recognized this correlation when they created this app. Baristas need the information quickly to speed up orders, and if they get the payments and order ahead of time, efficiency increases. IT achieves it goal; another massive organization changes based on technology.
What will we think of next?
Well to add to this, all Shopaholics also can use their cellphone for shopping! Yes, all shopping bills will be reflected on the cell-phone bills. This is what AT&T has introduced http://www.businessweek.com/technology/content/oct2010/tc20101028_319021.htm
ReplyDeleteI love it! We won't even need our wallets pretty soon. Just carry you phone everywhere... which we already do anyway!
ReplyDeleteArpitha, this is GREAT news. I'll be sure to check it out. Thanks for sharing!
ReplyDeleteI like it too! But since I lost my cellphone this Fri. after POB(yes, a good people gave it back to me), I am always checking my cellphone and wallets when I get off the car. So, I think the most important thing is how to make our cellphone security and protect our personal rights.
ReplyDeleteIt is unbelievable to think about how much has changed since the invent of smart phones. I am curious to see how different our culture will be in another 5 years...
ReplyDeleteApple just celebrated its 9 year anniversary of the iPod. Can you believe how much has changed in digital media since then?